The Studio
An in-house creative team for one CEO at a time.
Most CEOs of substantial companies will never build an internal creative team. The economics do not work. A strategist, a journalist, a filmmaker, a designer, an editor, a producer, a social media manager, a creative director. None of them can be kept busy at full-time by one person's authority work. So the work either does not happen, or it happens in fragments through freelancers, agencies, and ghostwriters whose strategies do not connect.
The HMG Studio is the alternative.
It is a permanent in-house creative function, staffed by a creative director, a journalist, filmmakers, video editors, designers, and producers, that operates on behalf of a small number of CEOs at the same time. One strategy per client. One creative direction. One team that knows the CEO's voice, the organization's reality, and the long-term arc of their authority.
What sits behind a typical creative agency is a project manager. What sits behind the HMG Studio is a team of practitioners who do the work themselves, in coordination with each other, under one creative director.
This is what makes the system possible.
The CEO Authority Score identifies the gaps. The Approach defines the strategic logic. The Studio builds it.
What the Studio produces
The Studio operates across seven domains of CEO authority. Each one is built deliberately, integrated with the others, and managed end-to-end by HMG.
Personal website
The owned property at the centre of a CEO's authority. Designed and built in-house by our creative director, and our design team. Architected for clarity, longevity, and AI-discoverability. Not a personal brand site. A piece of permanent infrastructure that survives roles, platforms, and algorithm shifts.
Includes design, build, copywriting, structured data for AI search, ongoing maintenance, and integration with the rest of the system.
Brand video and thought leadership video
A CEO's leadership perspective, captured in film. Produced by Elena Tonon and Collins Egbo, our filmmakers and editors. Shot on professional cinema equipment with broadcast-grade audio, on location or in studio.
Brand films establish who the CEO is at the level of identity. Thought leadership videos translate specific perspectives, frameworks, and decisions into long-term reference content. Both are designed to be cited, embedded, and indexed.
Podcast production
A fully-produced business podcast, hosted by the CEO, built around a strategic guest list. Two to three cameras. Broadcast audio. Professional lighting. A producer in the room. Recorded at a location convenient to the CEO.
The Studio handles every layer beyond the conversation itself: guest research and outreach, pre-recording briefs, production, editing, transcription, distribution, clipping, and integration into LinkedIn and content rollout. Every episode is strategised toward the engagement's defined goals, whether relationships, authority, deal flow, or sector positioning.
The podcast is one of the highest-leverage components in the system. One recording produces a month of derivative content and one new strategic relationship at the same time.
Photography
Professional photography that supports every other component. Portraits, environmental shots, behind-the-scenes capture during recordings and shoots. Used across the website, LinkedIn, press materials, speaker assets, and AI-indexed image results.
A CEO's image, taken seriously and refreshed deliberately, is one of the simplest authority signals. Most are using whatever was taken at a corporate event in 2019.
Content and journalism
Written work, including articles, essays, LinkedIn posts, scripts, and briefing documents, produced by Flor Fedeli, our journalist, in close working sessions with the CEO. Not ghostwriting. Translation. Surfacing what the CEO actually thinks and shaping it into language the market can carry.
The content layer is what gives the rest of the system its voice. Without it, the films and podcasts and posts are surfaces with nothing underneath. With it, they become evidence of a coherent perspective.
Social media management
Distribution across the platforms where CEO authority is read and indexed. Primarily LinkedIn, with secondary attention to YouTube, X, and AI-discovery surfaces curated by Irina Demesheva. Editorial planning, publishing, community management, and performance tracking.
Social is the daily voice of the system. The Studio runs it consistently so that the CEO's two hours a month are spent on the high-leverage work, including recording, decisions, and working sessions, rather than on posting.
Keynote and speaking representation
Active representation of the CEO for keynote opportunities, panel invitations, and selected media appearances. Stage authority is one of the strongest and most underused signals in the system, and the Studio handles outreach, evaluation, briefing, and content development for each engagement.
The strategic layer
Every component above runs on a single strategy, defined at the start of the engagement and refined quarterly. The strategy answers the questions that the components alone cannot: which spine the CEO is being known for, which audiences matter, which goals the system is pointing at, which trade-offs are worth making.
Without the strategy, the components are services. With it, they are infrastructure.
The Approach explains how that strategy is built.
The diagnostic layer
Before the Studio begins work, every engagement starts with the CEO Authority Score, a measurement of where the CEO currently stands across the five dimensions of authority infrastructure. The Score identifies the gaps. The Studio fills them.
Read about the methodology behind the CEO Authority Score.
How an engagement runs
The CEO commits approximately two hours per month, plus the time required for podcast recordings.
The Studio operates in the background, managed by a single point of accountability within HMG. Quarterly reviews track progress across the five dimensions of the Score. Annual planning resets the strategy if the CEO's position has shifted.
Engagements are long-term by design. Authority is not built in cycles. It is built over years.