HMG Editorial Authority Homepage Prototype

For European B2B CEOs

Twenty relationships will decide your next two quarters.

HMG helps European B2B CEOs become known for what they think and build meaningful relationships with the people shaping their market. We create the positioning, thought leadership and CEO-owned podcast that make those conversations possible.

Jens Heitland, founder of HMG
Jens HeitlandFounder, HMG

Working alongside leaders at

BekaertRoyal AgrifirmSignifyERGOUniversity Venture Capital CoalitionSki AsiaPMK GroupYÖNEShasta MedicalMatchrUniPrisma Venture StudioGinolis

The distinction

Visibility is not an industry position.

A public record

Serious people need something they can inspect.

A visible CEO is not necessarily a trusted voice. An industry position is built when serious people can find a clear point of view, evidence of judgment, and a body of work that holds together over time.

That is why HMG begins with substance and builds the public record around it.

The authority system

Three disciplines. One public position.

Each discipline has a distinct job. Together they make the CEO's contribution easier to understand, verify, and return to.

01

Positioning

Define the territory, point of view, and contribution the CEO should be known for.

02

Publishing

Turn judgment into substantive editorial work and an owned authority platform.

03

Convening

Create room for serious peer conversation through a CEO-owned podcast with editorial integrity.

Peer conversations

Conversation has to be worth the guest's time.

Every invitation must stand on its own editorial merit. The point is a useful exchange of judgment, not a borrowed audience or a formulaic format.

A CEO speaking during a recorded peer conversation
A substantive exchange
An executive speaking into a studio microphone
Judgment made visible
A CEO participating in a recorded conversation
A record that endures

Not a borrowed audience. A platform for serious exchange.

That standard makes the public work credible for participants, listeners, and the CEO who hosts it.

The Studio

Execution is part of the strategy.

One integrated team keeps the work coherent from the first strategic decision to the published record.

Meet the Studio

Direction

One editorial standard.

Craft

Work with enough depth to matter.

Ownership

A platform the client keeps.

A complete executive podcast studio in operation
A CEO speaking during a filmed podcast conversation

Editorial principle

“Coherence is not a final polish. It is the result of directing every part of the platform from the same point of view.”
The HMG approach

Start by seeing the record as it stands.

The CEO Authority Audit gives you a clear basis for deciding what to build next.

Explore the CEO Authority Audit