Do you want your CEO to become your company's most effective salesperson
without being in the room every time?
Working alongside leaders at
Turn CEO judgement into relationships, proof and commercial context.
A managed CEO-Podcast gives relevant executives a credible reason to have substantive conversations. Each approved episode adds to a public record of judgement and gives the commercial team source-backed relationship context.
Position the CEO and company.
Select commercially relevant executives.
Invite and prepare each guest.
Create the substantive conversation.
Publish credible proof.
Deepen the relationship.
Route context and next actions to the commercial team.
Heitland Media Group (HMG) manages the system and evidence. The client owns qualification, proposals, pricing, negotiation and conversion.
Frequently asked questions
What is the CEO Thought Leadership Podcast Service?
It is a managed service for growing B2B companies with annual revenue above €20 million where CEO credibility matters in complex, high-value sales. Heitland Media Group (HMG) positions the CEO and company, builds and operates the CEO-led business podcast, manages the executive guest pipeline, produces at least two substantive episodes each month after launch, publishes approved proof and routes relevant relationship context to the client's commercial owner.
How does the service begin?
Select Amplify our CEO and complete the short qualification and booking process. The conversation checks the commercial priority, CEO participation, relationship purpose, internal ownership and preferred timing. If the service fits, HMG defines the exact scope, responsibilities, rights, fees and start plan privately before either side commits.
Who is the service right for?
It is designed for growing B2B companies with annual revenue above €20 million, selling complex, high-value solutions where a small number of important relationships can materially affect growth. The CEO must have relevant judgement to contribute, be willing to lead substantive conversations and have a named commercial owner inside the company. It is not designed for generic content volume, personal-brand attention, guaranteed leads or outsourced sales.
Who leads and operates the service?
Jens Heitland leads the strategic direction and works with the CEO on the commercial position, relevant relationships and key service decisions. The HMG team manages the research, guest pipeline, preparation, production, publication, proof development and operating rhythm. The CEO supplies the judgement, joins the agreed conversations and approves material priorities.
About the Founder
Jens Heitland is the founder and CEO of Heitland Media Group (HMG) and the former Global Head of Innovation at IKEA Centres. His experience inside large international organisations taught him how much credible thinking can remain hidden behind a company, especially when decisions involve several stakeholders, long sales cycles and substantial commitments.
In 2021, Jens lost his father. Later, while listening to old radio recordings with his daughter, he realised how much of his father's conviction and perspective had never been captured. It gave personal meaning to something he had seen professionally for years: leaders often leave records of achievement, but not records of judgement.
Jens created HMG to close that gap. Today, he hosts The Human Innovation Podcast and leads the strategy behind HMG's CEO thought leadership programmes. Together with a specialist team responsible for more than 1,000 produced podcast episodes, he helps CEOs turn their judgement into substantive conversations and credible proof that serious buyers can assess before the first meeting.