Heitland Media Group
Humans make the difference.
Heitland Media Group (HMG) helps executives make their thinking credible, give buyers and partners a reason to act, and build the relationships their company needs to grow.
Explore how we helpTechnology changes how we work. Human judgement, courage and relationships determine what we do with it. We believe people who share their opinions and stand behind their thinking can influence those around them and drive change in the world.
We help executives explain the change they see, why their company's direction matters and how customers and partners can participate.
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Executive Authority Office
Help potential customers understand how your expertise relates to the decisions and challenges they face. Our flagship Executive Thought Leadership service connects your perspective to your company's business and marketing priorities, giving customers and partners a clearer basis for a commercial conversation. We manage research, conversation preparation, editorial work and production alongside your existing teams. You bring the judgement and approve what gets published.
Explore the Executive Authority Office
Focus your attention on the audiences and relationships that matter to your business. Intelligence across executive authority, LinkedIn activity, media coverage and social conversations helps you examine how your expertise is understood and where your content, campaigns and network support your commercial priorities. Use that insight to inform your strategy and next decisions, rather than pursue visibility for its own sake.
Put your time and expertise to work on the decisions and relationships that matter to your customers and business. Digital support for decisions, stories, voice, relationships, time management and positioning helps you prepare for important conversations and communicate the relevance of your expertise. Each capability serves a distinct need, with the potential to connect where useful. Your judgement directs the work.
Create reasons to meet potential customers, partners and people whose experience can help you address business challenges. From executive round tables and Keynotes, and innovation summits, our event formats bring perspectives together around shared questions. The purpose is to exchange useful ideas and explore opportunities to work together, not simply to appear on a stage.
Build relationships that help you learn from business challenges, understand different customer perspectives and explore opportunities to collaborate. Communities for executives, innovators, speakers and young entrepreneurs give those exchanges continuity beyond a single conversation or event. Contribute your experience and learn from others in ways you can apply to your business.
Grounded in Operational Reality
Strategic authority systems built on two decades of global enterprise leadership, trusted across Fortune 500s, industrial leaders, and financial institutions.
IKEA Centres - Former Global Head of Innovation
Accenture / Fjord - Former Business Design Lead
Deutsche Bank Network - Operations Leadership
Bank of America - Executive Keynote Presentation
Airbus - Keynote & Innovation Advisory
Bayer - Corporate Innovation Gathering
Bekaert - Enterprise Advisory
Royal Agrifirm - Executive Strategy Session
Signify - Corporate Leadership
Danske Bank - Executive Thought Leadership
Securitas - Advisory & Keynote
Foot Locker - Operations & Commercial LeadershipWho We Work With
A dedicated executive authority infrastructure for substantive B2B leaders, not an influencer marketing agency.
| Dimension | Ideal Partner (Built For) | Not Built For |
|---|---|---|
| Target Profile | B2B CEOs, Founders & Enterprise VPs navigating complex sales cycles and board governance. | B2C lifestyle creators, personal branding influencers, or early ideation. |
| Company Stage | $5M to $100M+ revenue; 6 to 12 month sales cycles or pre-deal trust requirements. | Solopreneurs seeking rapid social follower growth or viral templates. |
| Time Commitment | 60 to 90 minutes per month. Structured executive dialogue operationalized by our team. | Leaders expected to write copy from scratch, manage social inboxes, or edit clips. |
| Primary Objective | Pre-conditioning buyer trust, shortening enterprise sales cycles, talent attraction, board readiness. | Chasing vanity impressions, generic follower counts, or viral algorithms. |
About the founder
Jens Heitland is the founder and CEO of Heitland Media Group and the former Global Head of Innovation at IKEA Centres. His experience inside large international organisations taught him how much credible thinking can remain hidden behind a company, especially when decisions involve several stakeholders, long sales cycles and important commitments.
In 2021, Jens lost his father. Later, while listening to old radio recordings with his daughter, he realised how much of his father's conviction and perspective had never been captured. It gave personal meaning to something he had seen professionally for years: leaders often leave records of achievement, but not records of judgement.
Jens created HMG to close that gap. Today, he hosts The Human Innovation, The Daily Hint and the European Perspective Podcast and leads HMG's strategic work. With a specialist team responsible for more than 1,000 produced podcast episodes, he helps executives make their thinking available to the people who need to understand it.