Program

The 12-month engagement that builds the twenty conversations, and the circle around them.

Twelve months. Two peer conversations a month. Twenty-five relationships that become a circle. HMG builds and maintains all of it while you stay focused on running your company.

See the Audit See the argument

Who the Program is for.

The Program is designed for European B2B CEOs where:

Consequential deals worth €250,000 and above shape a meaningful part of the year.
The CEO's credibility materially affects buyer confidence, partnerships, or strategic access.
The CEO has substantive experience but the public record does not yet reflect it.
The company can fund a twelve-month engagement and appoint owners for commercial follow-up.
The CEO can commit approximately two substantive hours a month.
The organization supports a personally-owned podcast for the CEO.

If any of these do not hold, the Program is probably not the right fit. The Audit will tell you before you commit.

What the Program delivers.

Credibility built and maintained

Strategic narrative development. An owned platform where the CEO's thinking lives. Editorial work published under the CEO's name. Third-party evidence coordination. Consistency across every surface a peer will check before recognizing you as a Thought Leader worth being in the room with.

This work is intensive in the first ninety days and then maintained across the twelve months so the credibility does not decay.

Monthly podcast production

Two guests per month, qualified through intelligence scoring against two criteria: they must be a strong speaking partner, and the likelihood of conversion must be high.

Full production stack. Pre-conversation research. Briefing. Recording, in person or online. Editing. Publication. Distribution. Each recording produces one peer conversation and a set of derivative assets that support the credibility work.

Circle maintenance and CEO hosting support

Guest-to-guest introductions where they make sense. Small gatherings or dinners when useful. Ongoing intelligence on where each relationship stands and what would advance it.

The CEO hosts the circle. HMG builds and maintains the infrastructure around it.

Commercial handoff into your team

Every conversation and relationship-development moment is captured and routed to your named commercial owner. Context, next step, named ownership.

Your commercial team executes the deals that arise from the circle. HMG does not take on qualification, pricing, or conversion.

Team and studio

Strategy, editorial, film, design, production, distribution, coordination. Under one strategic direction, working across the twelve months of the engagement.

The twelve-month rhythm.

Month 1

Foundation. Strategic narrative locked. Positioning brief agreed. Guest scoring criteria set. Owned platform in build. First guest list qualified and prioritized.
Months 2 to 3

Credibility engine goes live. First podcast recordings. Owned platform published. Editorial cadence begins. Commercial owner appointed on the client side.
Months 4 to 6

Steady operation. Two recordings per month. Guest-to-guest introductions begin. First commercial signals appear.
Months 7 to 9

Circle formation. Six months of guests now know each other. The CEO is hosting the emerging community. Deep intelligence starts landing in the commercial pipeline.
Months 10 to 12

Compounding. The circle is operational. Relationships from month 3 are mature. New guests join an established network, which increases their reason to accept.

What HMG owns. What you own.

What HMG owns

Strategy for the credibility work. Editorial direction. Guest qualification and scoring. Invitation process. Full production of every recording. Publication and distribution. Intelligence capture. Introductions between guests where useful. Reporting and measurement.

What you own

Your commercial team and its performance. Qualification of opportunities that arise. Proposals, pricing, deal strategy, follow-up, CRM discipline, and conversion. Final approval on every public asset produced under your name. The relationships themselves.

Investment and commitment.

Investment

€60,000 to €120,000 for the twelve months, depending on scope.

Payment terms

Monthly or quarterly, agreed at signing.

CEO participation

Approximately two substantive hours per month for strategy and approvals, plus recording sessions (typically another two hours a month for the two conversations).

Client-side commitments

Named commercial owner and named CRM or relationship owner, appointed by end of onboarding.

Program questions.

Will this turn me into an influencer?

No. The public artefacts exist to make peer conversations possible and become a long-term digital asset that compounds. If the work makes you look promotional, HMG has failed. There is no follower growth target, no posting quota, no content-marketing agenda.

Can HMG guarantee pipeline or revenue?

No. HMG builds the credibility, produces the conversations, and maintains the circle. Whether the relationships convert depends on your product-market fit, sales execution, and buyer intent.

We already have Communications or PR. Is this duplicated work?

Different job. Communications and PR run the company's public voice for stakeholders. HMG runs the CEO's personal Thought Leadership and the peer-conversation engine. Internal Communications is a coordination partner, not a substitute.

What if we cannot appoint a commercial owner?

The circle cannot go operational without a named commercial owner. Onboarding pauses until the owner is appointed.

What if the CEO cannot own the podcast personally?

The company-owned alternative exists but the trust economics are weaker. This is a conversation to have at the Audit stage.

Can we credit an existing Audit against the Program?

Yes. A completed €2,500 Audit is credited in full against a Program engagement.

Where to start.

Every Program engagement begins with the Audit. A confidential paid diagnostic that answers whether the credibility exists today to make the twelve-month engagement work, and whether the operating conditions are in place on the company side.

€2,500