Jens Heitland
Founder & CEO of Heitland Media Group B.V.
Jens Heitland is the founder and CEO of Heitland Media Group, a firm that helps CEOs of established companies strengthen how their authority, thinking, and leadership are understood by the market.
Before founding Heitland Media Group, Jens held international leadership roles including Global Head of Innovation at IKEA Centres, where he worked across business transformation, innovation systems, and leadership at scale. His work has always focused on one central question: how do leaders create clarity, trust, and momentum inside complex organisations and across the markets they serve.
That experience now shapes the work of Heitland Media Group. The company was built on the belief that in many organisations, the business is visible, but the CEO’s thinking, authority, and strategic voice remain underrepresented. When that happens, an important part of the company’s credibility stays invisible to customers, partners, investors, employees, and the broader market.
Jens works with CEOs to close that gap. Together with his team, he helps leaders articulate the ideas, convictions, and mental models that shape their companies, and turn them into a credible public authority platform that strengthens trust, reputation, and long-term positioning.
At Heitland Media Group, Jens leads work across:
CEO authority positioning
strategic narrative development
thought leadership infrastructure
podcast and media formats for executive communication
amplification through trusted channels and media partners
Alongside his work at Heitland Media Group, Jens hosts The Jens Heitland Show – Human Innovation, where he speaks with leaders about innovation, leadership, and business transformation.
His perspective is shaped not only by executive experience, but also by a strong belief that leadership should not disappear behind the company it built. Heitland Media Group exists to help CEOs make their thinking visible, credible, and enduring.