Let buyers get to know how your CEO thinks before the first meeting.
A fully managed thought leadership podcast for B2B CEOs.
HMG builds and runs a CEO Podcast that helps the people involved in your most important deals understand how your CEO thinks.
It is a 12-month, fully managed CEO Podcast for growing B2B companies. Heitland Media Group (HMG), the team behind international executive podcasts and more than 1,000 produced episodes, takes care of the work around your CEO.
What the CEO Podcast includes
1. CEO thought leadership positioning
We define the commercially relevant thought leadership position your CEO can own and build a CEO Story Library around the experience, decisions and points of view that make that position credible.
2. A fully managed executive podcast
Heitland Media Group (HMG) builds and operates the podcast, manages the executive guest pipeline and prepares, produces and publishes at least two substantive conversations each month after launch.
3. Published conversations and useful context
Each approved conversation adds to a body of work that shows how your CEO thinks. HMG records the useful context around each relationship and shares it with your commercial team, together with the agreed next steps.
The CEO Podcast is the managed 12-month service within HMG's wider CEO Thought Leadership work.
What the twelve months actually involve
This is a working relationship, not a content package. After launch, here is who carries what.
What HMG takes care of
Heitland Media Group builds and runs the podcast, invites and prepares each guest, and produces and publishes at least two substantive conversations each month after launch. HMG also keeps the published work and the useful context from each conversation organised.
What your CEO brings
Your CEO brings the judgement, joins the agreed conversations and approves what should be published. HMG manages the operation around that contribution.
What your commercial owner does
A named commercial owner stays close to the relationships and next steps, and leads the commercial conversations that follow.
Start with a conversation about your priorities
Tell us what your company is working towards, which relationships matter most and how your CEO currently helps build trust. We will talk through the role a CEO Podcast could play, what your CEO would contribute and how your commercial team would stay connected to the relationships that develop. You can ask anything you need to understand the work and decide whether you would like to continue.
Frequently asked questions
What will HMG take care of?
HMG leads the positioning work, builds the CEO Story Library, researches and invites guests, prepares each conversation and manages recording, production and publication. After launch, HMG produces and publishes at least two substantive executive conversations each month.
What will you need from our CEO and team?
Your CEO brings experience and judgement to the agreed conversations and approves what should be published. A named commercial owner stays close to the relationships that develop and leads any sales work that follows. HMG does not take over sales. Your team decides how to follow up each relationship and remains responsible for commercial conversations and agreements.
What will we have after 12 months?
You will have a clear CEO Thought Leadership position, an established CEO Podcast and a growing body of approved conversations that helps buyers understand how your CEO thinks before a sales meeting. Your commercial team will also have the useful context and agreed next steps from each relationship. HMG does not promise leads, pipeline or revenue.
What does the CEO Podcast cost?
Every CEO Podcast is shaped around the company, the CEO and the relationships that matter. The investment depends on the positioning work, guest strategy, production format and operating scope. We begin by understanding your situation. If you want to continue after that conversation, HMG sets out the scope, responsibilities, fees and start plan for you to consider.