Commercial Authority Audit
Find where buyer trust is leaking before the meeting.
The Audit examines what serious buyers can find, understand and trust about the CEO and the company, then turns the findings into an in-depth report and prioritised implementation roadmap.
Audit at a glance
No CEO interview is required before the presentation.
Diagnosis, report and prioritised roadmap.
The CFO and CMO are welcome to join.
The report and roadmap stand alone.
The commercial situation
The company may be stronger than the market can see.
The Audit is for companies with real credibility that buyers cannot verify without a referral, a long CEO explanation or direct experience.
- Leadership judgement is difficult to inspect.
- Company proof is fragmented or too generic.
- Strategic relevance is unclear before the meeting.
- Senior relationships depend on chance.
- Commercial ownership of relationship context is weak.
What HMG examines
The buyer’s complete pre-meeting view.
The diagnosis covers both the human and company sides of trust.
Leadership judgement
The public record of how the CEO thinks, what the leadership stands for and how judgement is evidenced.
Company proof
Client evidence, strategic narrative, third-party signals and consistency between claims and reality.
Commercial context
The consequential decision, senior relationship paths and the company’s ability to act on what is learned.
What the Audit measures
How much trust can a serious buyer establish before meeting you?
The result is not a vanity score. It identifies where trust is strong, where buyers must make assumptions and what needs to change first.
Illustrative buyer-view finding
The company presents strong capability evidence, but little of the CEO’s strategic judgement is inspectable.
Leadership credibility must be established in the meeting or through a trusted referrer.
Company substance and leadership judgement are not connected in one verifiable record.
Publish one evidence-backed CEO point of view tied to the consequential buyer decision.
What you receive
An in-depth report and implementation roadmap.
- Buyer-view analysis
- CEO and leadership diagnosis
- Company proof assessment
- Evidence and limitations
- Priority trust gaps
- Recommendations, sequence and owners
- The right next route
CEO point of view
Make leadership judgement inspectable.
Company evidence
Consolidate proof around the strategic choice.
Relationship format
Create a credible reason for senior interaction.
Commercial owner
Route context into qualification and follow-up.
The process
Confidential, bounded and decision-oriented.
- Fit call and commercial context
- Audit commissioned
- Evidence review and diagnosis
- Private presentation
- Roadmap delivered
The roadmap may recommend an internal fix, a bounded Sprint or the full Programme. HMG follows the evidence rather than forcing a larger engagement.
Client evidence
“When the podcast series reached the end of its experimental phase, he was the one to open the conversation about whether to carry on. Not many people do that with their own work.”
Annette van Berge Henegouwen
Interim CFO and partner at Beerensteyn Partners
The next route
The roadmap decides what happens next.
Diagnosis separates companies that can act internally from those that need a bounded build or the complete system.
Internal action
The company can close the priority gap with its own team. The Audit and roadmap stand alone.
Authority Sprint
One diagnosed proof, relationship, narrative or Commercial Integration constraint needs a bounded build.
Full Programme
All three engines are justified and the company has the commercial ownership to operate them.
Strongest fit
Who the Audit is for.
Audit fit is broader than Programme fit. The commercial problem must still be real.
Likely fit
- Established European B2B company
- Consequential or complex strategic deals
- CEO credibility affects buyer confidence
- Trust depends too heavily on live explanation
- A commercial moment requires better buyer understanding
Not the right starting point
- Generic visibility or follower growth
- Podcast production only
- Personal branding
- Guaranteed introductions or meetings
- Guaranteed pipeline, revenue or conversion
- No commercial owner to act on the work
Practical questions
Before you book.
Is the Audit a sales call?
No. The fit call establishes whether the paid diagnosis is justified. The Audit itself produces a standalone report and roadmap.
Does the Audit guarantee a commercial result?
No. HMG improves the evidence and relationship conditions around the opportunity. The client owns qualification, proposals, pricing, follow-up and conversion.
Can we use the roadmap without HMG?
Yes. The report and roadmap stand alone.
Is the work confidential?
Yes. Findings are not published without explicit written permission.